mentality. Launch

Client

mentality, 2017

Category

Motion Graphics

Social media graphics

Art Direction

mentality is the UK’s newest Lifestyle and self development platform for Men! In 2017 we launched mentality, a social platform and event to get men together to talk everything mental health, well-being and lifestyle.

Execution: Working with a newly formed team, we organised a photoshoot, from there we build the messaging we wanted to get across to our network on social media. Social post and flyer to market the event.

Logo Development.

First approach to the project was to develop a logo, one that really highlighted who were targeting “Men” and the our mission to help support each others mindset “Mentality”. Colour was always important to really break down our message.

mentality-latest-cover.png
blue-bg-photo-4.jpg
mentality_cover_new2.jpg
blue-busy-1.jpg
pink-bg-photo-1.jpg
green-bg-question-1.jpg
mentality-flyer-edit.jpg
blue-info-1.jpg
event-flyer-insat-3.jpg
william-adoasi.jpg
kevin-jabou-2.jpg
Mark Maciver-2.jpg

The Journey

Creating assets fit for social media advertising we played around with a few ideas focusing on the product using the tea leaves as a link to the actor/campaign. I added motion to his signature and the hand writing font to add a personal touch to the videos.