Lipton Ice Tea No Sugar station takeover.

Category

Ooh/Dooh Display

Graphic Design

Print Design

Client

Lipton Ice tea Australia

2023

A fabulous Out of Home (OoH) campaign as we let the people of Australia discover the No sugar range of Lipton Ice tea. We took over Melbourne train and Bus station in January 2023 as Australia ramp up their summer campaign.

Flavour and Messaging

We started the project with only using two core flavours as our main focus - No Sugar Peach and No Sugar Lemon. We then decided the core messages we wanted to get across to the Australian audience.

  1. No Sugar,

  2. Real Tea leaves

  3. Deliciously refreshing.

Creative copy

One thing that sprung to mind in the process was thinking about commuter. If they were in a rush, would they know what brand was advertising to them. So as a solution we decided to add the Lipton logo on all graphics. We decided to be creative with our copy as well to stand out to commuters.

…and now for the Station Take-over

Banners, staircase graphics, light box graphics and floor banners were displayed across the Melbourne Southern Cross Station.

You’ve now arrived

Everywhere you turn there was some form of advertising from Lipton Ice Tea, In the Bus and Train Station and at multiple entrances. We delivered over 100 Print files for multiple placements. As part of this campaign Lipton Ice Tea Australia saw a 30% uplift in sales.

Delivery

Lift well Light box, Shaft Decal, Wall Glass Graphics, Floor Decal, Stair Risers, Double Sided Hanging Banners, Light box, Light Shaft box, Platform Glass Barriers, Main Entrance signage.